Turn Non-Paying Users Into Revenue
Not every user becomes a subscriber or customer. Use native, banner, interstitial, and rewarded placements to monetize the users who consume your content or features without converting to a paid offering.
Home / Solutions / For Non-Gaming Publishers
Grow app ad revenue without rebuilding your stack
Add advertising demand and partner testing around the monetization setup your app already runs, while keeping your placements, priorities, and partner decisions under your control.
- 350+Publishers
- 10B+Daily ad requests
- 150MMonthly active users
In-feed native, matches the card above
Native in the feed, label visible
Banner at the edge, nothing interrupted
Interstitial at a transition
- Keep your current mediation
- No setup fee
- Any app category
- No lock-in
- No monthly commitment
News, entertainment, utility and commerce apps monetizing with TapMind
Publisher marks are shown for identification only.
How TapMind Expands Your App Monetization
Bring More Demand to Your Placements
Connect your existing inventory to programmatic, direct, partner, and brand demand through TapMind Marketplace, creating more opportunities to monetize the placements your app already serves across different audiences and formats.
Try New Partners Before Committing
Give additional demand partners controlled access to your traffic through TapMind OpenMediation, measure actual performance, and decide whether to keep the relationship with TapMind, move it into your stack, or stop it.
Add Another Demand Path to Your Monetization Stack
Your existing mediation remains in control. TapMind adds a separate path for new demand, where you can connect, test and measure partners before deciding whether they stay, move, or stop within your existing monetization setup.
Your current mediation
Stays in place and keeps running the demand you already have.
AppLovinAdMobUnity LevelPlayGAMIn-house
TapMind OpenMediation
The added layer beside your mediation, not in front of it. Pick one integration path. You do not need all three.
Custom AdapterorOrchestration SDKorGAM Integration
Demand reached through the layer
TapMind Marketplace demand, and demand partners you add yourself over OpenRTB, header bidding or GAM.
Marketplace demandYour own partnersBrand budgets
Let’s Look at Your App Setup
Share your current monetization setup and we’ll show you where TapMind can add demand without changing what already works.
Ad Formats for Non-Gaming Apps
Native
Match sponsored content to the surrounding feed while keeping the ad clearly identified.
Talk to TapMind9:41News Daily
Noise-cancelling headphones, built for the commuteSPONSORED
A content feed loads: headline, thumbnail, summary.
9:41City Transit
AD
Shop now
Shop nowThe app is in use with no ad on screen.
Interstitial
Serve full-screen ads at natural transitions between content, screens, episodes, or results.
Talk to TapMind9:41Screening Room
Loading next screen
AD
Shop now
Shop nowThe user moves between two screens.
Rewarded
Let users choose a video ad in exchange for content, features, or other value.
Talk to TapMind9:41Page Turner
Level 4 completeOut of lives. Get one more to keep playing.Watch video to get a rewardReward received
ADShop now
Shop nowThe player reaches a moment where a reward is available.
Simulated placements for illustration. Creative shown is TapMind demo artwork, and no simulated tap opens an advertiser destination or records an ad event.
Simulated placements for illustration. Creative shown is TapMind demo artwork.
See What TapMind Adds to Your Monetization Setup
A practical view of what TapMind adds, how it fits your setup, and what you control before deciding.
- Works with
- Work with the mediation and app environment you already use, including AppLovin, AdMob, Unity LevelPlay, GAM, iOS, Android, and Flutter builds.
- Integration options
- Choose the integration route that matches your setup: Custom Adapter, Orchestration SDK, or Google Ad Manager integration, with TapMind guidance provided.
- Reporting
- Track revenue and demand performance by active partner, ad format, placement, and country, giving your team clearer visibility into what each source contributes.
- Publisher control
- Set partner priority, control traffic, reduce or pause demand, and move proven partners into your own mediation when the relationship earns that decision.
- Onboarding and support
- TapMind works with your team to map placements, configure demand, complete integration, and stay involved while the first traffic and performance data come through.
- Commercial terms
- Start without setup fees, monthly commitments, or lock-in, with final commercial and payout terms agreed with your team before the partnership begins.
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Works with your mediation
And your platform
Platform marks are shown for compatibility. Not every integration path covers every platform or format, so the TapMind team confirms the right path for your app before any work starts.
Read the integration docsFrequently Asked Questions
No. TapMind works alongside your existing mediation, adding another demand path without requiring you to replace the setup already running.
Request received
Thanks. We have your stack.
The TapMind team can now review your current setup, goal and the right place to start.
What happens next?We’ll follow up using the work email you provided.