TapMind Growth DSP Turn Ad Spend Into Growth

Growth DSP connects campaigns to TapMind Marketplace inventory and direct SDK supply, rather than relying primarily on exchange-routed inventory. That gives the campaign a more direct path through TapMind's own supply ecosystem, with fewer intermediary hops between the buying layer and publisher inventory.

That depends on what the campaign needs to achieve. For awareness, you can optimize around reach, impressions, or video views, typically on CPM. Consideration campaigns can work toward clicks, completed views, or engagement on CPC or CPV. For conversion, the focus can move to installs, leads, actions, sales, or ROAS, with CPM, CPC, and CPI as the buying model.

Growth DSP uses three groups of targeting signals: Audience, Context & Inventory, and Location & Environment. Audience signals can include age, gender, and interests. Context and inventory can include app or site environments and packaged audiences such as cricket enthusiasts or night binge watchers. Location and environment signals include geo, latitude/longitude, geofencing, and weather. TapMind confirms which signals are available for the campaign during setup.

Growth DSP supports display, video, and app formats, including banners, interstitials, sliders, InRead video, floating and hybrid video, rewarded ads, and StayOn placements. The actual format available to a campaign depends on the inventory being targeted.

Growth DSP starts with the KPI defined for the campaign and uses performance signals after launch to guide campaign execution and optimization.

The two products operate on different sides of the same ecosystem. Growth DSP is the buying layer, campaign objective, budget, audience, KPI, and optimization. Marketplace is the supply layer, direct SDK supply, publisher inventory, and approved supply. Growth DSP uses that marketplace supply to run advertiser campaigns against the audiences and objectives defined for the campaign.

The process starts with defining the campaign goal, setting the KPI, and targeting geography and audience along with the set budget. Measurement and attribution are then connected, followed by creative targeting and destination setup. Before launch, TapMind checks tracking, creative, inventory fit, and campaign settings. Once approved, the campaign launches and is monitored against the selected KPI. Performance is then reviewed to determine what should be scaled.