Platform Cookies
TapMind trust and compliance information for end users, web publishers' counsel.
TapMind Platform Cookie & Similar Technologies Policy — Version 1.0, effective 1
October 2026
This policy explains what TapMind's advertising technology — our display advertising tag and our video player (the "Services") — stores or reads in your browser when you visit a website whose publisher uses the Services. It does not cover TapMind's own website (see Website Cookies) or the publisher's own cookies and technologies, which are described in the publisher's policy. It supplements our Privacy Policy at Privacy Policy.
What we use
We do not set cookies. The Services store a small amount of information in your browser using local storage (which persists until it expires or you clear your site data) and session storage (which is cleared when you close the browser tab). Local storage and session storage are treated like cookies under privacy laws, so we describe them here in the same way.
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| Item (key) | Type | Set by | Purpose | Category | Lifetime |
|---|---|---|---|---|---|
| tmsrv_int_adSession | Local storage | TapMind display tag, under the website's domain (interstitial ads) | Counts the interstitial ads shown in this browser and when the counting window started, so the ad limit set for the website is not exceeded | Advertising | Until you clear site data; the count restarts when the configured window ends |
| tmsrv_adSession | Local storage | TapMind display tag, under the website's domain (ribbon, slider and stay-on ads) | Counts the ribbon, slider and stay-on ads shown in this browser and when the counting window started, so the ad limit set for the website is not exceeded | Advertising | Until you clear site data; the count restarts when the configured window ends |
| __tmStorageTest | Local storage and session storage | TapMind display tag, under the website's domain | Checks whether your browser allows storage; written and removed at once, and holds no information about you | Strictly necessary | Removed immediately |
| tabAdCount | Session storage | TapMind display tag, under the website's domain | Counts the ads shown in this tab, so the per-tab ad limit set for the website is not exceeded | Advertising | Until the tab closes |
| tmsrv_int_priorityState | Session storage | TapMind display tag, under the website's domain (interstitial ads) | Remembers which interstitial ad format is next in the rotation as you move between pages | Advertising | Until the tab closes; cleared when the counting window ends |
| tmsrv_priorityState | Session storage | TapMind display tag, under the website's domain (ribbon, slider and stay-on ads) | Remembers which ad format is next in the rotation as you move between pages | Advertising | Until the tab closes; cleared when the counting window ends |
| exitInterstitialShown | Session storage | TapMind display tag, under the website's domain (interstitial ads) | Records that the ad shown when you move to leave the page has already appeared, so it is not shown again in this tab | Advertising | Until the tab closes |
| tapmind_optout | Local storage | Set when you opt out at Privacy Choices | Records your choice not to receive personalised advertising from TapMind in this browser | Preferences | Until you clear site data |
Categories. Strictly necessary items are needed to deliver the ad or video you requested or to remember your privacy choice; they do not require consent. Advertising items are used to limit how often you see an ad and, where permitted, to personalise advertising; in the EEA, UK and Switzerland they are used only where the website's consent dialog signals your consent.
Information read from the page
Where the website uses a consent management platform, the Services read the consent signals it makes available (IAB TCF and GPP) so that your choices travel with each ad request to our advertising partners. The Services do not read any other information stored by the website or by other companies.
Your choices
Use the consent dialog on the website you are visiting; opt out of personalised advertising by TapMind in this browser at Privacy Choices; or clear your browser's site data, which removes everything listed above (including your opt-out, so you may need to opt out again). Because these items live in your browser, choices apply to the browser you make them in.
Changes
This policy is versioned; prior versions and a change log are at Platform Cookies. Contact: privacy@tapmind.com.